The position of typography can make a big difference when trying to express a message.
In this case, the message "My World Without Coffee" is place upside down on a coffee mug. This message indicates that this person's world would be upside down if coffee was to not exist. (I have to say that I fully agree on this statement as well.)
One should always be aware to the placement of typography as it can enhance or change the point one is trying to get across.
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